You get what you pay for. Can you get a cheaper winch with the same capacity? Yes, you can buy a winch from another company that is made in china for half the cost. You will see M series winches used on commercial vehicles frequently. There is a reason for that. These are made for frequent use. I put this in an AEV bumper on a Ram 2500 so the bumper has to come off to service the winch. But if your application provides easy access or you dont use it frequently these are expensive. So basically whether or not its worth the money to you depends on how your gonna use it. So far The couple times Ive used it its worked great. No cool wireless remote or 12volt output like the zeon platinum. But, the M series is built more for heavy use.

I thought at first, that the 16.5 may be a little overkill... But it's definately better to have it and not need it, than need it and not have it. Highly recommended... This thing is a Beast.

4WP was very responsive about myorder. i [...]got a great deal, [...]. I [...] mounted it that weekend for the bumper i built before having the winch. i fit perfectly using the dimensions they provided. thanks warn and 4WP for this great product [...]

well built strong winch

Best winch for r/w construction and maintance. Be carefull of who you by it from