Be Cool Radiators is based in Essexville, Michigan and was founded in 1994. Original founder Roger Rosebush had been involved in motorsports since adolescence and back in the day, he and his siblings built out a 57 Chevy with a 427 big block engine and used it for illegal street racing. Rosebush became hooked on designing and building more and more powerful engines and this endeavor eventually led him into professional race car driving. Motorsports evolved into a desire to engineer better cooling systems for ever more powerful engines. Be Cool Radiators has, from its founding, had one focus: making the best easy-install, bolt-in aluminum radiators for your Jeep. Shop Be Cool Now
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